FEEL THE FEAR AND do it anyway
For many years, this headline from the book Feel The Fear And Do It Anyway by Susan Jeffers has been a groundbreaking motto to live by. Couple that with the ancient text (maybe 1903 isn't that ancient but it's a long time ago) As A Man Thinketh by James Allen, and both verify the power of the human mind to take control of our thoughts, to adapt and to make changes.
What has this got to do with great communications, PR, marketing? Plenty.