Feel The Fear And Do It Anyway

For many years, this headline from the book Feel The Fear And Do It Anyway by Susan Jeffers has been a groundbreaking motto to live by.  Couple that with the ancient text (maybe 1903 isn't that ancient but it's a long time ago) As A Man Thinketh by James Allen.

What's so special about these books? If you haven't read them already, they're on my highly recommended list of books. Both verify the power of the human mind to take control of our thoughts, to adapt and to make changes. To be the master of our destinies, if you will. To determine our own destiny. As they say, decisions determine destiny.

What has this got to do with great writing and great communications, great PR and marketing? Plenty.